A key input for developing future foresight is maintaining a weather eye on the megatrends at play in the external environment. Megatrends are trajectories of change that typically unfold over years or decades and are likely to result in substantial and transformative impact on individuals, organisations and societies
If you’re not actively exploring what’s happening at the edges, you risk becoming aware of new threats to your current business model only when it’s already too late to catch the new wave of opportunity.
The future begins and exists only in our imagination. You need the capability to recognize early signals, longer term patterns and harness diverse perspectives. And to mobilize your organisation, and those within your ecosystem, through creating and sharing stories of a future that speaks to your collective values.
Biotechnologies are set to transform not only healthcare but the value chains of companies in virtually every sector. They will determine what we eat, put on our skin, wear, how we build our physical infrastructure and power our every activity. Incumbents should brace for for the new generation of bio-native start-ups.
A critical capability within an innovators DNA is to be able to interrogate and identify the nascent trends arising from innovation at the edge; understand the new expectations these are creating for customers and citizens; and apply these to better serving the needs of your customers, stakeholders and society.
