Perspectives — value creation
Innovation from Business Design to Product Offering and Customer Experience
business models & platforms human experience value creation value propositions
Reducing Friction in Human Computer Interaction
digital & 4IR technologies human experience value creation
Empathy Driven Experience Design
design insight human experience value creation
I recently came across an app which embodies true empathy, not to mention concern, for human behaviour. Created by New York-based artist and designer, Ekene Ijeoma, 'Look Up' is designed to engage with pedestrians who are often so absorbed in their mobile world that they risk their own safety by failing to look up as they cross the street. The app uses GPS to determine when a user is nearing an intersection, and on approach, an image of abstracted eyeballs appears on screen, lights up and the phone begins to vibrate. Not only that, using data from a government database, the app signals the relative danger of the approaching intersection, conveying the number of injuries and fatalities...
Outcome Driven Innovation and Jobs to be Done Theory
design insight value creation value propositions
By satisfying outcomes that are under-served - helping customers get a job done better, get more jobs done or do jobs for which there are currently no solutions- creates value. Understanding constraints can open up new markets.
The Digital Future is Already Here
human experience strategic foresight value creation
