strategic design & innovation

Perspectives

Prioritizing Innovation Effort: What Customers Really Value

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Prioritizing Innovation Effort: What Customers Really Value

In deciding where and how to compete, every organisation makes choices about the products and services they will offer, and the strategies they will pursue to get there. Having a well managed, systematised process to evaluate these choices is essential. You likely have many more opportunities to pursue than your resources permit and research indicates that it is your ability to allocate resources based on project merit that most strongly determines your innovation performance. A number of frameworks exist to aid prioritisation of the ideas for development. Their differences in rigour will impact on speed to market, and their suitability for deployment varies according to the scale...

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Outcome Driven Innovation and Jobs to be Done Theory

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Outcome Driven Innovation and Jobs to be Done Theory

Knowing which jobs are important and under-served informs opportunities for growth
By satisfying outcomes that are under-served - helping customers get a job done better, get more jobs done or do jobs for which there are currently no solutions-  creates value. Understanding constraints can open up new markets.  

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    The Digital Future is Already Here

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    The Digital Future is Already Here

    The future is already here, its just not evenly distributed. If you want to experience the future, and develop strategic foresight, Japan is always a great place to start. From fashion to technology, market research in Japan always yields strong insights. TeamLab are designing the future of  human computer interaction.

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    Ready to Wear Now: Leading a Luxury Retail Revolution

    digital & 4IR technologies human experience value creation

    Delivering a superior customer experience doesn't always require digital innovation, but it does require a clear and constant focus on the needs and rapidly changing expectations of your primary customer. Iconic British luxury brand Burberry has undergone a complete transformation within the last decade. In the mid 1990's, it was synonymous with high quality trenchcoats beloved of a wealthy but conservative clientele. I never anticipated much change from year to year when I visited Burberry's Head Office in East London to review and select pieces from the next season's ranges. As the new millennium dawned, its signature check was heavily counterfeited and became the uniform of an entirely different market sector, the 'chav'. Then in 2006, Burberry, under...

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    Design Driven Innovation Strategy

    design insight value creation value propositions

    Much of the current conversation about innovation is heavily skewed to that delivered through the application of new and scalable digital technologies. Whilst this captures the headlines, it is but one of three distinct strategic approaches to innovation: 1. the aforementioned focus on delivering radical or disruptive innovation that delivers quantum leaps in product or service performance. This is almost always driven by a 'technology push' approach.   2. focusing on improving currently available solutions to better meet customer needs - so called incremental or sustaining innovation. This approach is grounded in 'market pull' and is most effective when underpinned by the robust application of user centred design.  ...

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